Joan McArthur is one of the smartest and wisest people in this business. Her history in advertising reads like a top ten list of stellar agencies, her ability to break the business down to get at the core issues, and her absolute unselfish willingness to share that knowledge is remarkable. You want Joan in or around your company. I'd settle for just being in the same neighbourhood,” — Terry O’Reilly, Writer/Director/Partner, Pirate Radio and Television

I thoroughly enjoyed learning from one of the advertising industry’s most experienced Creative Directors.” — Ian MacKellar, Senior VP, Creative Director, BBDO

Joan delivered strong learning with a uniquely tough senior creative crowd. Participants commented on how the experience inspired them to motivate their teams to get the best results. They appreciated the real learning scenarios and hearing other senior perspectives on approaches to solve problems.” — Suzanne Filiatrault, Director of Professional Development, Institute of Communication and Advertising

Joan McArthur developed and delivered a business-writing workshop (Writing Boot camp) with careful attention to our employees’ needs. Her extensive industry experience was evident and her relevant examples and entertaining anecdotes solidified the learning and kept participants engaged.” — Christina Flavell, National Training Director, Cossette

Joan has so much knowledge and understanding of this business to share. She allows you to understand the business from different points of view. The best part about Joan is that even though Joan has years of experience her love of this crazy business is just as vibrant as the day she started. She is a straight shooter and tells it like it is. I can’t wait for another chance to attend one of her workshops.” — Brian Hickling, ECD, Colour

The sessions were great – as a result our briefs are more precise and descriptive; the creative is definitely better as a result.” — Dennis Cant, Director, Client Services, WAX partnership incorporated

The training provided by Joan to more than 15 of our CBC television Publicists at all levels of experience was innovative and engaging. But most importantly, it was creative and gave our staff the ability to approach their work in a reinvigorated manner. Feedback from those that attended was enthusiastically positive.” — Barry Patterson, Senior Manager, Communication, CBC Television

Joan’s biggest attribute (beyond the years of experience as a CD that she brings to the table) is her passion – how much she cares about how successful her students will become, how far she’s prepared to go to on their behalf, how she won’t let go until they’ve reached their optimum potential. Her students know how fanatically dedicated she is to their success.” — Steve Quinlan, Assistant Dean, Faculty of Design, Ontario College of Art and Design

Joan is a powerful package of professional experience, practical teaching insight and energy all rolled into one. I can highly recommend her as one of the best. If you get the chance to study with her, take it.” — Peter Oliver, Chair, Advertising, Ontario College of Art and Design

“Really great workshop. It reminded me of what is important for the development of a really vital document; it finally made the brief come to life. Great tools for me to use and develop.” – GJP participant

“Very useful, in-depth, & interesting. I have never experiences this type of training session & hope to attend other similar training sessions!” – GJP

“Joan made the presentation feel less like training and more like a conversation, filled with insights.Thanks for the great day!” – GJP participant

“Having never written a brief and struggling with writer’s block, I found the workshop insightful and greatly helpful in streamlining my thought process!” – Mattel participant

“Fantastic day and great training! Perhaps the most relevant training I’ve had that will have a great impact on my job!” – Mattel participant

“It was most valuable to leave the course with a clearly proclaimed goal and objectives to implement them to achieve it.” – DDB participant

“The problem-solution videos (of working ad leaders) were a great demonstration of real scenarios and different perspectives on how to handle real issues!” – DDB participant

“The (video) case studies with industry leaders was so valuable!” – DDB participant

“Joan was a real inspiration to me!” – Studio Manager participant

“Joan was excellent. She had me waiting to hear more!” – Cossette participant

“Especially enjoyed the case studies and dissecting language – great choice of materials for discussion.” – Cossette participant

“I loved the course – really fun, and I learned a LOT!” – Cossette participant

“Beyond my expectations – Joan was very engaging (and funny!) – easy to relate to. I liked the real-life examples and exercises.”

“GREAT! Thanks!!!” – Cossette participant

“Joan’s authenticity, experience, style of teaching and insights were inspiring. I highly recommend Joan for any individual or organization wanting expert advice/coaching in the crazy world of advertising.” – Cossette participant